
year
2024 - 2024
deliverables
- coverage
We had the opportunity to witness Mexican soccer history in one of the most emblematic stadiums in the world, the Azteca Stadium.
We were in Mexico to cover the final of La Liga MX. In the Azteca Stadium, we set up our own war room in a grandstand and with a small team of 5 people we were able to produce content in real time to publish on Corona's accounts and an aftermovie to remember.
Challenge: Operate with a small team in a high-pressure, fast-paced environment to deliver engaging, high-quality content in real time, while encapsulating the grandeur and emotions of the final for a lasting impact on Corona’s audience.
Idea: Capture the energy of the Liga MX final at the iconic Estadio Azteca by producing real-time content and an unforgettable aftermovie for Corona, showcasing the brand’s presence and connection to the excitement of the event.


