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Bplay | Corazón Argento

year

2022 - 2023

deliverables

  • spot

Not Official Sponsors. Just The Official Sponsors of ‘Corazón Argento.

"In the 2022 World Cup, Argentina wasn’t just a team—it was a country on fire. The rituals, the passion, the belief that every little detail could make the dream come true. The faith and hype surrounding the national team was total. But here’s the twist: we weren’t the official sponsors of the Argentine team. We didn’t need to be. Instead, we became the ‘Sponsor of Corazón Argento.’ With Guillermo Francella embodying the legendary Pepe Argento, we celebrated what really makes Argentina tick: the spirit of the fans, the unwavering passion, and the unspoken connection with the game. No official badge, no corporate gimmicks—just pure, unfiltered love for Argentina."

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This campaign allowed us to reach the hearts of each Argentinean at such a special time as the World Cup.

Julian Carneiro