
year
2024 - 2024
deliverables
- spot
The Ultimate Plot Twist: Critics Are Now Fans.
"Toti Pasman and Martín Liberman. Two of the loudest voices against Di María. Until he started winning. Now? They’re in recovery, and the world’s watching. This Netflix campaign flipped the script on hate. No paid influencers, no media buys—just pure earned media. Trending topics, endless discussions, and Toti suing Netflix. Talk about making noise. Di María shut them up with success, and now they can't stop talking about him."
"Meanwhile, Jorgelina Cardoso is keeping a close eye on the critics. She’s watching who stays and who gets kicked off the list. Because in the world of recovery, not everyone makes the cut."






Critics can talk all they want. Di María’s winning—and we’re all watching




Trending topics for days, no influencer needed. Di María owns the conversation.