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EA FC Mobile | FOR THE CLUB

year

2024 - 2024

deliverables

  • spot

Doesn’t matter where.

It’s always for the club.

We packed light—just cameras, phones, and the badge. Ten days. Three cities. One game.

We started in Mercado de Coyoacán, CDMX. The colors, the noise, the chaos—everyone had a phone in hand, and FC Mobile on screen.

Next stop: Tavares Bastos, Rio. Up the hill, through the favela. We found the game between murals, music, and kids with gold feet

Then Bogotá. In the city. In the traffic. In the rhythm. People were playing while walking, while waiting, while living.

Anywhere. For the Club.

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This journey took me to places I had never seen before—physically, creatively, emotionally. EA Sports is so big, so deeply embedded in the culture, that it reaches every corner of the continent. It was a privilege to tell that story in first person.

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