A normal day in Texas. A Peruvian fan, minding his business. Until his screen is taken over by a message he never expected—Peru’s squad list for the Copa América. A digital "virus" spreads through his computer, breaking through every wall. This wasn’t just an announcement. This was a warning.

Adidas Peru’s Estamos Llegando campaign didn’t just drop the squad list—it made sure the world knew La Blanquirroja was coming