Morning breaks in Buenos Aires. The city stirs. Newspapers hit the stands. Screens refresh. The air is thick with something big. Even in Madrid, heads turn.

Then, the moment arrives. Enzo Francescoli steps up. A room full of cameras, microphones, questions. But he doesn’t need many words. He holds up the new EA Sports FC 24—and on the cover, River Plate.

The greats belong with the greats. The room erupts. Fans celebrate. Players nod. Rivals feel it. And just like that, River Plate’s partnership with EA Sports was announced. This wasn’t just a deal. It was a statement. River Plate isn’t following anyone. River Plate is where it belongs.