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EA Sports | Maradona

year

2025 - 2025

deliverables

  • spot

“El Diego” always present in the game. 

In La Paternal, in La Boca, in the Coloso, in the National Team. In the hearts of all Argentines. 

And now , also in the game, because he owns this game. Because he is the owner of this game.

How to announce the return of someone who never left? If he lives in every stadium, in every stand, on the walls of every corner and even in the skin of thousands. To celebrate the incorporation of El Diego to the game, it didn't take much more than a video to the rhythm of Live is Life, like that afternoon in Naples, dancing with the ball at his feet. 

"May the love they have for me never end" he once said. And now that love will be fed every day on FC25. 

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