In Argentina, football isn’t just a sport—it’s a tradition passed down through generations. From the warmth of grandma’s knitting to the fridge stocked for match day, every corner of the home breathes fútbol. To celebrate the LPF’s arrival in FC25, we created a campaign that feels as familiar as watching a game with family. A seamless blend of nostalgia and modern gaming, proving once again that passion knows no age.

Football is a game of legacy—where grandparents teach kids about past legendary players, timeless chants, and the folklore of the sport. But this time, the roles have flipped. In FC25, the grandkids become the teachers, showing their grandparents how to sign Haaland for Rosario Central or play with legends like Enzo Francescoli and Carlitos Tevez. A beautiful exchange where nostalgia meets the new era of the game.