To all the unsuspecting victims living with an F1 fanatic: we’re sorry. We didn’t plan on turning casual viewers into die-hard strategists, or making every Sunday about race weekends. We didn’t expect you to hear "box, box" in your sleep, or find yourself arguing about tire choices at dinner. But here we are. Drive to Survive is back, and there’s no turning back. This isn’t just a show. It’s a phenomenon. It’s a movement. It’s a new breed of fan—and Netflix gets the credit (or the blame). Through our campaign, we made it official: F1 fever isn’t just for the track, it’s infiltrated your home, your conversations, your weekend plans. It’s time to apologize and embrace the obsession.