Annual Ratings Reveal campaign for EA SPORTS FC. Each club. A different way to reveal. Always rooted in its own culture.

We visited partner clubs across the region to reveal their player ratings with custom concepts tailored to their identity.

We turned what’s usually a generic challenge into storytelling that actually means something to fans.

Independiente’s reveal? A truco tournament for the kings of cups. Boca’s? Around the grill.

We let football culture guide the ideas. The ratings were just the excuse.

Creative concept, production and on-site execution for multi-club rollout across South America.