Challenge:
Balance the authenticity of each club’s culture with the excitement of the player ratings reveal, ensuring the campaign resonates with diverse fan bases and heightens anticipation for the game, all while maintaining EA Sports' innovative brand image.

Solution:
Transform the player rating reveal process with EA Sports and Rating Reveals by immersing the campaign in the culture and philosophy of each club, creating a unique and engaging experience for fans that redefines how player ratings are introduced in football gaming.