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EA Sports | Women's Day

year

2023 - 2023

deliverables

  • originals

No Limits, Just Goals. The Rise of Women’s Football.

Marta, Tiane Endler, and Leicy Santos didn’t just fight for a spot in football—they fought for a space where women could be seen, heard, and respected. In this campaign, we went beyond the game, capturing the journey of these women who shattered barriers just by doing what they loved. From growing up without a female role model to now leading the charge for future generations, their stories inspire every player to keep going, no matter the odds. The hope for growth has never been greater, and it’s not just in the game—it’s in life.

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Women’s football isn’t a ‘maybe’. It’s here. And it’s here to stay.

Cristiane Endler